Campbell’s Super Mario Soup!

I’m taking a day off from Halloweening, because this just can’t wait.

Three words, everyone.

SUPER. MARIO. SOUP.

New from Campbell’s, Mario and friends have finally been immortalized as broth-soaked pieces of pasta. I heard the news on Tumblr a week or so ago, but it was quickly forgotten under the weight of so many Space Jam GIFs.

As such, spotting Mario in the supermarket was an absolute shock. Not only did I buy a more-than-reasonable number of cans, but I threw each of those cans into my cart with such frantic hysteria that I’m sure – absolutely sure – that someone taped me on their phone, and is now enjoying back-pats within some distant microcosm of social media. Fuck all of them.

There are multiple label styles (I found two), each starring a different set of characters. Smartly, Campbell’s put Bowser and the Piranha Plant on separate labels, very accurately predicting that we’d be unable to resist buying both. There’s no way to choose between Bowser and the Piranha Plant without being at least a little bit wrong.

Okay, so the soup. Campbell’s apparently felt that a succinct title was trouble, so I can only describe it as they do: It’s Super Mario “Clever Shapes” Shaped Pasta with Chicken in Chicken Broth. If you say it three times and with the right attitude, it sounds like part of a Salt-n-Pepa song.

To prepare SUPER MARIO SOUP, it’s the usual Campbell’s scenario. Toss the soup in a pot, add an additional can’s worth of water, and heat everything until the congealed parts melt away. The result is something that looks, smells and tastes like I’m in the second grade and home with the flu.

Not kidding. Have you had Campbell’s chicken soup lately? Until today, I hadn’t. If it’s okay to say that things can “taste nostalgic,” this soup does. With or without Super Mario shapes, I’ve found my new go-to drug for whenever a situation calls for complete and total regression.

The shapes are great. There are six different Mario-related things swimming in those cans, ranging from disembodied Mario heads to Goombas that look like Metroids.

Honestly, the whole spread is an inkblot test in pasta form. Like, that green shell is obviously a cosmic volleyball. What do you see, my friends?

Ah, this soup. I’m glad I got to experience it, but I’m even gladder that I had the foresight to stash a can away. Eventually, it will expire and feel more at home in my box of ancient canned foods. Which I really do have.

Say hi to Spidey, Super Mario. In pasta years, he’s gotta be 300 by now.

Where can you find this wonderful soup? Wherever wonderful soups are sold!

  • Stephanie

    The Green Shell piece reminds me of some toy ball from the 80s; I think it might be that hot potato type game where you put a water balloon in a plastic ball with a timer that eventually pops the water balloon.

  • Matt

    @Pirate John: Yeah, it definitely feels like some old thing that I just dug up from somewhere, no? That’s part of the charm. I always keep an eye on Campbell’s “shaped soups,” but they usually don’t grab me. This was a nice surprise.

    @Testa Rossa: Having opened some of the ancient cans before, the truth is, they rarely look too bad. Just darker and more congealed. And soggier.

    @braindead: If it makes you feel better, a new Halloween post goes up in a few hours. I normally don’t like to break from the season, but this was too up my alley to wait on.

  • BlueCola

    Hah, great article! You should totally try to get your hands on some of those old Super Mario sodas.

  • Friendo

    I like it that they needlessly specify the shell is green, as if that is somehow more important/appetizing.

  • http://neovideohunter.wordpress.com/ Larry P.

    I stumbled upon this stuff randomly the other night at the store, and pretty much flipped out. I mean, MARIO SOUP! I didn’t buy any right then, though, because 1) the store was overpriced as fuck and I was running low on funds at the moment, and 2) I hate condensed soup with a burning passion, which means that while of course I’ll have to buy this, it’s going to be for display purposes only. That means in 30 years, I’ll have an unopened can of Mario Soup.

    Aw hell, I’ll put aside my hatred of condensed soup for Mario. I know there’s been roughly 800,000 Mario-branded products since then, but this soup still reminds me of the glory days of the late-80′s/early-90′s, when you had your Mario Cereal and your Mario Macaroni and so on and so forth.

  • jjwspider

    Hmm….I think we need a definition for “classic recipe”, I hadn’t realized chicken soup had changed that much over the years.

  • Fuzz

    I think you referred to Yoshi as Bowswer man. Atleast if one was judging by the photo lay-out

  • Matt

    @Fuzz: I can see where you got that, but no, the Piranha Plant is on the alternate label that doesn’t have Bowser on the front. :)

  • Dave

    The thought of someone recording Matt shopping and then patting themselves on the back Barry Horowitz style is hilarious.

  • .chris.

    Got these last week when I was home with the flu. My boyfriend pointed them out and knew I would prefer them over the chicken and stars. He was so right.

  • Alex

    I remember having Mario Mac n Cheese by Kraft in the early 90s

  • Stephanie

    Hey Matt, I don’t normally go out and buy whatever items you’re reviewing, but the stars aligned just right today (I came down with a bad cold, my mom told me I should get some chicken noodle soup, I was going to the grocery store anyway, and Campbell’s was on sale), so I selected a can of this over the regular stuff, and it made me happy. :)

  • Ethan

    Call me crazy but that shell looks a lot more like the red shell than the green shell.

  • http://djcblog.tumblr.com Double Jump Co.

    Many years ago, they had Danny Phantom Campbell’s soup. I feel horrible for not saving a can…the only can of soup I would ever want to keep, and I missed it by THAT MUCH!

    Then again, I never could’ve predicted a nostalgia blogger convincing me to save cans of old soup anyway, so…

  • http://www.retrorevelations.com/ Jesse Moak

    I looked for both this AND the Super Mario Spaghettios with meatballs. But my local Win-Co store are jackasses, and were either sold out, or never got any in the first place. I’ll keep on lookin’ though!

  • http://www.facebook.com/therealteddyray Teddy Ray

    I saw this in Walmart the other day and didn’t even give it a second glance. I didn’t realize it was new. I usually prefer chicken and rice soup over chicken noodle soup, but this looks better than chicken noodle soup, so I might have to pick up a can the next time I go shopping.

  • http://www.thepicreview.com Barbecue17

    @ bluecola

    Oh my gosh! Those were delicious! In 4th grade I would take one to school in my lunch every day.Yoshi’s green apple and the Blue Luigi soda were my absolute favorites! Wasn’t Mario’s flavor fruit punch? I remember it being ok. Can’t remember the fourth flavor. Was it a Princess Peach flavor? Maybe bubble gum?

  • Jennifer

    My kids were excited to eat the Super Mario noodle soup, but then we realized somehow we had Phineas and Ferb noodles in a Mario labeled can