Here’s a four-part Pokemon history lesson, using EXPIRED FOOD as our guide! Pick your poison, and learn more about the things Pokemon fans ate over a dozen years ago!
#4: Pokemon Waffles!
Oooh, these are good. Cross-promotions are not unfamiliar territory for Eggo waffles, but it was rare for Kellogg’s to go this far. Sold in 2000, these were a total Pokemon takeover, from the product title to the box design to the waffles themselves.
Even more incredible is that Kellogg’s released ‘em in two different flavors. This showed confidence, or perhaps the understanding that slapping a Pokemon logo on anything at that time was going to make it popular.
(Well, except my left leg. Stupid tattoo parlor. If you think I’m kidding, I’m happy to let you believe that.)
The waffles came with “imprints” of five different Pokemon, and again, we’re seeing a righteous mix.
Each of these characters had a spot on the show, and sure, some of them had very big spots. But they certainly weren’t the five most prominent Pokemon. It’s like someone high up at Kellogg’s sat back and thought, “You know, I wield tremendous power. In the arena of waffles, there isn’t much I can’t do. I think I need to prove this. I think I need to order the production of seventy trillion Elekid waffles.”
And so, he did.
If you ate enough Pokemon waffles and had two bucks to spare, the official Pokemon syrup holder could be yours.
“Syrup holder” strikes me as an awkward term. I wonder why nobody’s come up with a single word to describe them? If I started a petition to call syrup holders “pourcups,” would you sign it?
Judging by the photo’s scale and the ominous warning of an “individual serving size,” I’m guessing that this syrup holder was barely large enough to double as a coffee cup. Sucks. Nobody pours syrup that often. It would’ve been nice for this to have a second purpose.
I hope you’ve enjoyed this tedious trip back into Pokemon’s edible past. It took more time to build than I’ll ever admit.