Frute Brute and Fruity Yummy Mummy ARE BACK.

UPDATE: I got ‘em — and here’s a video taste test!


Just a quick note for people who haven’t seen today’s onslaught on Facebook or Twitter. This is huge news, and it deserves as many eyes as possible.

Frute Brute (formerly “Fruit Brute”) and Fruity Yummy Mummy are RETURNING this Halloween season, as part of General Mills’ Monster Cereal lineup!

If you don’t know much about these guys, here’s a primer.

Obviously, I’ll be buying and covering both as soon as they’re available. This is shaping up to be the best Halloween season EVER.

Stay tuned!

Oh, and for posterity, I’ll try to piece together the events of this crazy news day:

1. Between 10AM and 12PM, I received word from three different readers about the cereals. At that point, Frute Brute was only a “possibly-maybe,” but I had a confirmed Fruity Yummy Mummy sighting from an employee of a certain national chain.

2. At 1PM, “swhte” chimed in on Twitter with this photo — an apparent teaser from Serious Eats.

3. At around 5PM, Mike T. from the site’s Facebook page located the images above, tied to a site that listed the cereals’ nutritional info. I took this as final, no-fail confirmation.

Doesn’t sound like much when I summarize it, but you didn’t see the hysteria! It was great!

  • IHAQ

    Hey, cool beans.

  • M. Oleman, I want my Mummy

    Halloween 2013 is appearing on the horizon like a comic books store to a wandering nerd. And if anyone thinks this is too early to start thinking about the ‘Ween just remember that in the middle of October the stores will be starting to stock up for Christmas, something that really grinds my chainsaw.
    In the meantime enjoy the coming Fall season and all it brings with it.
    Yummy Mummy, you will be mine.

  • Humanary Stew

    I am cautiously optimistic. I hope they taste good. Anyone that has tried the other monster cereals lately, knows what I mean. Still buying Yummy Mummy. I mean how can you not?.

  • kingklash

    This just goes with the “Feel of Early Autumn Instead of Late Summer” weather we’ve been having down this way. Woo-hoo!

  • Mike W

    Fruity Yummy Mummy was multi fruit flavored like Froot Loops or Trix, but it definitely leaned more towards orange so I’m OK with this new “Orange Cream” flavor they’re giving it. Won’t know for sure until I eat it of course.

  • Elyse

    Haters to the left, I’m kinda digging Brute’s new sideburns…but heck, Yummy Mummy sounds DELICIOUS. Like Kohr’s for breakfast!

    Zach – if it’s anything like the rest, I’d put my money down on Target having these for certain. It’s the only place I’ve seen any of the original three over the past few years.

  • Zach

    Elyse, thanks for the tip!

    I will be scouring Target for these flavors in the coming weeks.

  • Mike T.

    Boxes of Brute and Mummy are popping up on eBay! Hopefully this means they will hit stores soon.

  • Ragnarok

    Please tell me that, with a proof of purchase from each cereal, we can receive that shirt for $3.99 S&H.

  • Derik Penman

    Ha…I was just discusing Fruit Brute with my mummy, when I saw it’s Hot Wheels car on eBay.

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  • BoomingEchoes

    Holy crap.. And I LOVE the box art too!

    I’m starting the hunt for these next weekend!

  • JohnV

    Question is will Quentin Tarantino continue to use the original Fruit Brute in his movies or the new one? ;)'s_Trademarks#Fruit_Brute_Cereal

  • Jim

    I posted this on Facebook but I gotta say it again. This is super exciting for me because we use the monster cereals each year to make “Monster Bars”. Basically they are Rice Krispies treats but with the monster cereals instead. Can’t wait to make all of these with the two returning cereals. THIS WILL BE EPIC.

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  • David

    A post on General Mills just announced that Target will be selling all five cereals in their RETRO BOXES! AHHHHHHH!

  • kingklash

    @Jim: Pics, or it didn’t happen!

  • Ashley

    I’m ready.

  • Smeg

    I do hope they correct “Frute Brute” before it goes to print:

  • Robert Adams
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  • Teddy Ray

    Man, I hate that it took me so long to watch this video. Your videos are always great, but this has to be the best one ever. You are so damn…dare I say giddy over these two cereals coming back and it so much fun to watch. I feel you, Matt, I’m pretty damn giddy myself. I still haven’t gotten my hands on either of these yet, but they will be mine. Oh, yes…they will be mine.