VIDEO: Frute Brute & Fruity Yummy Mummy!

It’s been an absolutely crazy few days, and it’s all because of Fruity Yummy Mummy. (Okay. Frute Brute, too.)

If you’ve been paying attention to Dino Drac and its ten thousand social media extensions, you know that I’ve been all over the “returning Monster Cereal” news. Well, it took extreme measures, but I GOT ‘EM.

See the full review and taste test of Fruity Yummy Mummy and Frute Brute, in this video:

(Since I’m adding this info late, thank you to everyone who’s been sharing the vid!)

Some of you assumed these were freebie product samples, but… no. The proprietor of 2 Cool Ghouls got his hands on some, which you can currently find on Amazon. I was fine with the asking price, but not the wait. So I paid a small fortune for the craziest shipping option possible (whatever you think I paid, double it), and the seller was kind enough to make himself available to ship on Monday morning.

The boxes arrived on Tuesday afternoon, and I don’t know if there are words to properly describe the INSANE BLITZ to get the video shot, edited and online by that night. I mean, I knew that I HAD to, since a scoop like this doesn’t come around often. But yeah, yesterday was NUTS. Exciting and nuts!

Let’s get a closer look at those boxes!



While I gave them a positive score in my taste test, many have asked if they still “taste the same.” Well, even without knowing for sure, I don’t think that’s possible. Pretty much every cereal formula has changed over the years, to better adhere to today’s healthy guidelines. You kinda have to roll with that. They’re still good and INTERESTING flavors, though. (Cherry? Orange Cream? Not your everyday fare.)



Course, this is less about the eating and more about the experiencing. Short of Ecto-Cooler, this is the absolute #1 “spooky food” people have been praying to see again.

(Also, I touched on this in the video, but I freakin’ love the “new look” for Fruity Mummy Yummy. Goooorrrrgeous.)

Even the box-backs play up Brute and Yummy’s surprise revivals. So awesome.

Of course, the REALLY big news is that General Mills is also releasing ALL FIVE Monster Cereals in “retro art” boxes. Those will be sold exclusively at Target. You gotta give the company credit: They knew who they were playing to with this. Unbelievable. It’s tough to imagine that we’ll get this much Monster Cereal goodness next year, so guys, milk 2013 for all its worth.

You haven’t seen the last on Fruity Yummy Mummy and Frute Brute on Dino Drac. I’ll be all over those retro boxes once I find them.

Happy early Halloween!

  • http://channel13metal.blogspot.com Ultra Magnus 2005

    Matt, this has to be your best post ever on Dino Drac and XE. Even better than the Ultimate Warrior costume-in-a-box post from eons ago.

  • kingklash

    I would bite each and every one of you if it would lead to Limited Edition Dinosaur Chocula cereal. Some of you more than once.

  • NcLovin

    Matt, do those boxes in the background have cereal in them? If so how do you normally store your vintage cereal? I am thinking about buying all five vintage boxes but dont necessarily want to open them.

  • http://stores.ebay.com/goobian1 Goob

    NcLovin They are empty he got a bunch of flat cereal boxes a while back.

  • pantFactory

    we don’t get anything but count chocula in canada to my knowledge… do all the cereals look the exact same? ghosts have very little to do with werewolves in my opinion.

  • Matt

    Actually all of those are full! Except for GB which only has half left.

  • Spruce

    Re: the cartoon up top: Yummy Mummy deserves the milk, he clearly made the best pun.

  • Mike W

    Found Fruity Yummy Mummy at Walgreen’s tonight. Bought two boxes. First impression when tasting it is that’s very much like orange sherbert or an orange creamsicle. But as I continued eating it there’s definitely hints of the old taste in there. It’s good. Different, but good. I really like it though and can’t believe it’s back. I hit up Target for the vintage boxes but no sign of them. Still a bit too early.

    So anyone hoping to find them early be sure to check out Walgreen’s. They had all but Frute Brute.

  • Whalley Range

    That flicker of self-doubt at the end of the video is priceless.

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  • Richard Davies

    I wonder if Quentin Tarantino has a bought a retro Frute Brute box to replace the old one that turns up in many of his films.

  • marc

    anyone know when Target gets all the flavors in?

  • Donna

    I have been stalking my Target for these. I am sure it is far too early but I am buying at least 2 of each non-year round flavor (which, in my area, is all except Count Chocula). They should be about $2.50 (which is what they have been in years past) which isn’t too bad considering.

  • http://www.sunbeltryders.com Toasty
  • http://www.retro-daze.com Ghost of Vapor

    It’s now official. This will be the greatest Halloween since the “Soapy Windows Incident” of 1986.

  • http://www.facebook.com/therealteddyray Teddy Ray

    I know I’m late, but that video may be the best video you’ve ever done, Matt. Your genuine enthusiasm and joy over these cereals is so refreshing, really.

    I picked up all five of the retro boxes at Target yesterday. I also picked up some pumpkin cookies with cream cheese pieces, pumpkin spice coffee creamer, pumpkin spice M&Ms, and all four of the Halloween Jones sodas. It’s gonna be a great Halloween season, friends.