Frute Brute and Fruity Yummy Mummy ARE BACK.

UPDATE: I got ’em — and here’s a video taste test!


Just a quick note for people who haven’t seen today’s onslaught on Facebook or Twitter. This is huge news, and it deserves as many eyes as possible.

Frute Brute (formerly “Fruit Brute”) and Fruity Yummy Mummy are RETURNING this Halloween season, as part of General Mills’ Monster Cereal lineup!

If you don’t know much about these guys, here’s a primer.

Obviously, I’ll be buying and covering both as soon as they’re available. This is shaping up to be the best Halloween season EVER.

Stay tuned!

Oh, and for posterity, I’ll try to piece together the events of this crazy news day:

1. Between 10AM and 12PM, I received word from three different readers about the cereals. At that point, Frute Brute was only a “possibly-maybe,” but I had a confirmed Fruity Yummy Mummy sighting from an employee of a certain national chain.

2. At 1PM, “swhte” chimed in on Twitter with this photo — an apparent teaser from Serious Eats.

3. At around 5PM, Mike T. from the site’s Facebook page located the images above, tied to a site that listed the cereals’ nutritional info. I took this as final, no-fail confirmation.

Doesn’t sound like much when I summarize it, but you didn’t see the hysteria! It was great!