Unboxing Rocky Road Cereal, from 1986.

I hadn’t intended for this to become an ’80s week on Dino Drac. It just worked out that way. And now I shall make it official by opening a box of cereal from 1986.

I don’t know exactly when Rocky Road Cereal went out of production, but it did, and people miss it. Not all people, but some people. I can’t honestly count myself among them, but that’s only because I grew up with too many other favorites to make room for this. From all accounts, it was a good little cereal. It deserves one more day in the sun.

So, here’s a video of me opening a vintage box, and trying to figure out how to make that interesting without actually eating it:

I don’t know if I succeeded, and I misspoke more than once, but I can guarantee that this will be your only shot at seeing a 1986 Rocky Road Cereal unboxing video. So there’s that.

53 Responses to Unboxing Rocky Road Cereal, from 1986.

  1. Nothing wrong with an 80′s week!

  2. The sound of dry cereal falling into a bowl is such a happy noise. I am having a bad day, and this cheered me up for some reason. Thank you!

  3. Used to love that stuff back in the day, kind of surprised they no longer make it.

    Will watch the vid later, can’t load things like that when I’m at work.

  4. @Matt – I absolutely remember eating this cereal before and it was really good. Looking at the radio/hat on the box I kept thinking what a toolbag somebody would look like wearing that. Then you pulled out said hat and put it on your head. I just lol’ed in the office. Thanks for that! :)
    Oh and I approve of 80′s week, it’s good for us over the hill 30-somethings.

  5. the statement, “I’m a fucking asshole” cracked me up. thanks matt!

  6. I remember liking the cereal, but hating the ice cream. The same p’rolly holds true today.

  7. And to think if it didn’t smell all kinds of nasty Matt would have probably eating at least one bite for us.

    I have no memory of this cereal. In Canada we did get tons of commercials for American products, but this one has seemed to slip by.

    That hat/radio is just too amazing for words!

  8. Matt, you are my favorite “fucking asshole”. And of COURSE you have the hat. I wouldn’t expect anything less from you. There is nothing wrong with the big 80′s theme, whether intentional or not. I’m sure it was a random search for some obscure 80′s pop culture item that first lead me to X-E so long ago…

  9. There’s a lot of like about this video. My favorite part though, is the “Freddy’s Greatest Hits” background music. That should be your official theme music now, Matt.

  10. I think you’re living up to your New Year’s resolution. This site has been cracking me up lately!

  11. Two things:
    1.) This week of updates has been AWESOME! I really like the slice of life from the ’80s you’ve given us, some really unexpected stuff!

    2.) I don’t think your assessment of the bold fashion statement is correct. If I saw someone on the street wearing a 1986 Rocky Road Cereal AM/FM Hat, I would probably think they are incredibly cool…or possibly homeless, but either way I’d admire their impeccable fashion sense all the same.

  12. you should wear that hat on your daily commute, Matt

  13. Oh goodness. For a minute I thought you were going to eat the cereal. I was really relieved that you didn’t ingest cereal that’s almost 30 years old.

    I remember Rocky Road with great fondness. It sucked being in a family that would only allow Just Right cereal. Well, sucked as far as cereal goes.

  14. The last line made me laugh out loud, literally.

  15. You ate Nair. You can eat this cereal.

    I believe in you, Matt.

  16. I loved that you had the Freddy’s Greatest Hits playing in the background.
    Aside from that, I don’t even care for Rocky Road ice cream and the idea of a cereal based on it makes me want to try some. Maybe it’s due to the fact I’m a 90′s child who missed out and yearns for the experience.

  17. This cereal was so good, it was a disaster when it went out of production.

  18. That was a good vlog, although I can’t recall this cereal, I have been compelled to watch some g1 transformers eps.

  19. I feel like that hat calls out to have a flipped up bill…

  20. Great video! The ending made me laugh so hard. I remember eating this cereal back in the day but it didn’t do much for me. I think even as a kid it was just too sweet. I was much more into Crunchberries, Fruity Pebbles, Trix, etc. I remember my mom was always cool with letting us try new cereals. There were so many great ones back then. Pac-Man, Donkey-Kong, the aforementioned Nintendo cereal, Mr.T, etc.

    It’s funny because I live in Germany now and the cereal selection here is just terrible. They just don’t realize the significance of walking down a massive aisle of multi-colored, fruity-smelling, happy smiling boxes all waiting for you to choose them and take them home. Bastards.

  21. I don’t remember this cereal at all, but I wish they still made it. I think I would like it. The video was great, the hat is awesome. Are those speakers on top? They look like googly eyes, haha.

    The marshmallow in the commercial is in blackface. That would never make it past the censors these days.

  22. Crap. Sorry for the DP, but I wanted to add that your reaction to smelling the cereal made me literally laugh out loud.

  23. It kinda looks like Smorz cereal, which is really good.

    A radio is a cool idea. I’m surprised no one has updated with into an IPod hate. Or a bluetooth hat. Wifi hat?

  24. I’ve never heard of this cereal before. It’s hilarious, and kind of refreshing, to see General Mills just blatantly advertising sugar. I mean, that’s what cereal was back then. Now, it’s just Fiber Clumps (now with extra fiber!). And of course, we’ll all buy it because we want to be healthy. Still waiting for Lucky Charms (all marshmallow edition).

  25. If I saw this cereal today, I’d run away from it really fast, but had I seen it as a kid, I would have had to eat it.

    I’m genuinely glad that you didn’t try to eat any of that.

  26. I’m going to break all internet protocol and comment a day late.

    You have a weird sense of dedication, I would have much rather eaten the cereal and suffered the catastrophic failure of either the front or the end of my alimentary canal then wear a hat like that on video.

    It’s amazing how fast you went from Matt to High School Goon!

  27. If the radio no longer works in that hat, you could easily stick an MP3 player in it!

  28. Once again I ask, where do you get this stuff? Did you actually save full boxes of cereal from your youth, in eerie knowledge that they would someday be needed? Because it’s damn hard to find full boxes on eBay.

    I’m guessing you used a time machine- not to take the boxes from the past, but just to tell yourself to save them. That way they’re still convincingly old and decayed, and no one is the wiser. ALMOST NO ONE.

  29. God, I love your comedic timing. I gotta watch this one again.

    I don’t want to think about thrift stores when I’m eating cereal.

  30. Hmmmm… Rocky Road cereal sounds pretty good. I guess that means my new stomach is finally starting to settle. Sounds like an angry bear, though.

  31. Matt: I DARE you to wear that hat on your morning commute. At least once.

  32. Thank you! For years I thought I’d only imagined this cereal, because no one else remembered it. They said I was MAD! Now I shall prove them all wrong!

  33. I didn’t remember this cereal at all until I saw the commercial, and then it all came flooding back. It reminded me of Cookie Crunch. Those were the good old days when cereal wasn’t so much cereal as it was just junk food and sugar covered in milk.

    Matt, you’re the most endearing “fucking asshole” on the internet. On paper, the idea of a hat with a built in radio sounds kind of cool, but when you see it in 3D, yeah it’s hard to pull that off without looking like a total tool. You pull it off alright though.

    I’d also like to know what the story is behind that troll or alien or whatever it is on the table on the left there. That little guy with the clock in his belly. He’s neat.

  34. This video made me laugh. They should bring this cereal back, it’s a tasty concept

  35. Thanks, guys. :)

    I honestly don’t think I’ve ever eaten this, but the commercials made it so memorable. It must’ve been delicious since it lacked any insanely great concept that would otherwise turn kids into loyalists, and yet, it lasted for a good long while.

  36. Man I LOVED that cereal!! I would beg for it every time we went to the store. “Momma PLEEEEEASE!?”

  37. I think I remember this, at least vaguely. Also we have the same cereal bowls you used.

  38. That cereal looks so good I would eat it off the floor of a turnpike phonebooth. I would eat it out of a hobo’s shoe. It looks so good I would pick it piece by piece out of Madonna’s garbage and eat it out of a rusty old tuna can. Well, maybe not that good but it sure looks tasty.

  39. No Weird Al’s “I Love Rocky Road” for background music?! What is this…

  40. Hey guys…uhh…SNT? Do we do that still? Or is SNT an XE thing only? Not trying to be a buzzkill, just checking.

  41. Amazingly enough, I think I do vaguely remember that commercial, too. I don’t remember the cereal itself, though.

  42. Oh, Matthew. Great video as always, and enjoy the large doe-eyed deer in the head lights look. Thanks for not trying the cereal!
    You are too hard on yourself, as I don’t see “. . . fuckin’ asshole”, but rather a nostalgic, adorkable guy who is an excellent entertainer. (The red cap contrasts with your dark fashion) Keep up the good work. Long-time fan.

  43. How ya’ll doing tonight? I’ve been having a great night! Been gettin down and having myself a party. I just got back from picking my brother up, because he got a DUI. lol That was an adventure. P.S I wish I had a radio hat.

  44. The ad for Rocky Road is one of my earliest memories….and I know I hadn’t imagined it because I name-dropped it in a home movie that Christmas.

  45. Thanks for smelling 30 year old cereal for our amusement, great video! I have the same cereal bowl as you btw. I feel famous.

  46. I feel kind of like everyone has a few of those cereal bowls sitting around their house. They seem to be timeless.

  47. ahahahaha, my sides.
    I would wear that hat everywhere.

  48. I use to eat this by the truckload, thanks for the reminder of a great cereal Matt! You’re vlog cracked me up, Fucking Asshole…LOL!

  49. That commercial’s jingle is catchy as hell! I don’t recall this cereal either. But like you said, there were too many other favorites.

    I can’t believe that you actually have the hat! I would definitely wear it in public, at least once. I would wear it more if the radio actually worked.

  50. The company that made this cereal should have license Weird Al’s parody “I Love Rocky Road”. Just makes so much sense!

  51. I ate so much of this growing up. I can still remember the taste/texture. Don’t know if anything ever came close (maybe Count Chocula… and now I’m going to go eat some of that). Thanks for the awesome video.

  52. You sir, are a god among men.

  53. I’m honestly not sure if I’ve ever eaten any of this, but they played the commercials for Rocky Road and Circus Fun cereal all the fucking time back then.

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